Flow State
Complete absorption in a challenging activity where skill and challenge are in perfect balance — the mental state where work feels effortless and time disappears.
Growth Mindset
The belief that abilities and intelligence can be developed through dedication and hard work, contrasted with a fixed mindset that treats talent as innate and unchangeable.
Nudge Theory
Small changes to how choices are presented can significantly influence behaviour without restricting freedom or changing incentives.
Fogg Behavior Model
Behaviour happens when Motivation, Ability, and a Prompt converge at the same moment — B=MAP. If a behaviour isn't happening, one of these three elements is missing.
Prospect Theory
People evaluate gains and losses relative to a reference point — and losses feel roughly twice as painful as equivalent gains feel good.